@SouthWestUK drums up support for business on Twitter

I was fascinated to read South West CIPR chair Sarah Pinch’s recent blog post about a campaign which has started since the terrible weather we’ve endured propelled the South West into the headlines.

Sarah is calling for support for a Twitter campaign started by Maureen McAllister using the hashtag #openforbusiness to highlight the fact that life is continuing here, despite the deluge.

It has generated traction with people, businesses and media organisations from across the South West using it to remind people that the region is not completely cut off by the elements. I had a look at some results generated by up to 2,000 tweets on the topic using the tool Tweetbinder, which can be used analyse hashtags used in campaigns. Have a look at the dashboard and some of the stats, which includes some data on reach, influence and original tweets and content (as opposed to retweets and ‘noise’).

Here’s another blog post from another comms professional who has helped the campaign recently. Good to see people taking some positive steps to support the South West. I’ll be offering my support to see if it can make a difference.

Media say old habits remain with ‘new’ PR

It’s beyond doubt that PR has changed massively, and continues to do so, thanks to the opportunities created by digital communications and the diversification of traditional media.

CIPR president-elect Stephen Waddington asked a room full of comms people at the South West Communicators’ Conference in Bristol recently how many had bought a newspaper that morning, and only one confirmed that they had. It’s possible that some people in the room were too busy on their tablets or smart phones to realise he was asking them a question. But he had made the key point; that the media is changing rapidly and communicators must respond to this. Many operators in the South West are rising to this challenge with some great work, as Bristol agency Spirit demonstrated with its support for the Gromit Unleashed campaign in the city.

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Traffic tweets make the news

I was one of a group of commuters who took to Twitter after being held up in traffic caused by a survey on the way into Bristol this week. I set off early yesterday to start a busy week and hit an hour-long crawl coming off Wells Road as drivers were ushered onto the roadside and asked to complete a census.

I was late, and not happy, and my tweet said as much.

I wasn’t the only one to do this, as the Western Daily Press and Bristol Post reported today.

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People aren’t grieving when retweeting celebrity comments

I’ve been reading about something called Celebrity Death Twitter Harvest, or the tendency for people to express collective sadness on social media when someone famous dies.

The recent death of Dad’s Army star Clive Dunn led The Guardian to ask today why celebs (or anyone who tweets) mark the passing of someone famous with such a tribute. Well, it contributes to the conversation taking place in the Twittersphere for a start. And it’s easier than buying flowers.

I’ve always thought some of the tweets seem insincere, but it doesn’t stop me from doing it to acknowledge the death of someone who has made an impact on my life. And doesn’t this go with the territory?

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The right Twitter profile is better than having two

There’s been a debate running for a few days on the Fans of Mashable LinkedIn group about whether people should keep their personal and professional identities separate on Twitter or blend the two.

Unsurprisingly, there doesn’t seem to be a hard and fast answer, although I was interested by suggestions that it is important to keep work and personal profiles separate, in case professional contacts came across riskier tweets intended for friends and didn’t like what they read.

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Links I like 12.01.21

Fumblerules of Grammar – Lists of Note
This list of grammatical howlers was picked up on my Twitter feed this morning after appearing on the Lists of Note blog. It led me find out more about the New York Times and presidential speech writer William Safire, who put together this list of sins for his newspaper column. I suspect his original piece would be much longer if written today. People who care about the use of English language will enjoy reading this compilation. Thanks to Hayley Dunlop for the tweet.