Responding to the new normal: update your comms strategy in eight steps

The response to the COVID-19 outbreak has highlighted the importance of timely, good communications in the effort to keep the public informed.

As this crisis has evolved, agile comms and clear messaging have been at the heart of the government’s approach. Communications also features in many stories about things that aren’t going so well, as people struggle to get the information they need.

Bristol’s roads, 4pm on Thursday

Comms comes in for some stick. The challenge of accessing the right detail whilst coping with information overload has been huge.

But some of it is working. We are seeing information about support available for businesses come from government to local communities very quickly.

And looking outside suggests the ‘stay at home’ directive is hitting some with most people.

This was a traffic map of Bristol city centre at 4pm on Thursday, 2 April.

This picture is replicated across the country as people heed the government’s advice to stay at home, protect the NHS and save lives.

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Businesses unite to respond to COVID-19

Businesses in the West of England face a challenge like no other as the national response to the COVID-19 outbreak has taken hold.

Employers across the region have moved quickly to adjust to new measures whilst dealing with a flurry of information and guidance from government about what to do and how to access business support. Concerns about the pressure on the NHS and public bodies combines with anxiety about how businesses can continue trading as the economy is placed into temporary hibernation.

As director of a small and growing business in Bristol, the most striking thing about this crisis for me is that everyone is impacted. Whatever sector we are in, we are indeed all in this together.

The principles of collaboration and working together have never been more important than they are now.

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The South West somehow needs to find its voice – and fast

Castle Bridge at Finzels Reach in Bristol.

It’s almost 10 years since I moved from Manchester to start a new life in the South West with my family.

I’ve spent time all over the region since 2010, working in every county. I love its culture, quality of life and the opportunities it has offered us.

The South West is an area of contrasts. It’s largely rural, with successful and sought-after cities like Exeter, Bath and Bristol. These cities are brilliant places to live and work, if you have the skills and experience to find employment there – and can afford somewhere to live.

Somerset, where I live, highlights the region’s contrasts. Many people know the county for Glastonbury festival and Europe’s largest construction project at Hinkley Point C, which is worth £50bn to the region over the coming decades. These are very different things, which together make Somerset an attractive destination for many.

There’s shed loads happening here, and we’re proud to play a part in some of this at Social since we set up in the South West. We’ve supported major developments in Bristol and Gloucester. And we helped the region’s nuclear industry raise its national and international profile.

It’s difficult to know if things would be better for us if we lived elsewhere. But, of all the places I’ve lived and worked, I wouldn’t want to be anywhere else.

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Building trust is tough: dumping spin will help

Writing on a white wall

I’ve been thinking recently about a meeting I covered as a young reporter, which has stayed with me for years since.

It was an unremarkable event in Sheffield, in around 2004, ahead of that year’s European elections. The British National Party (remember them?) was pressing to win a seat in Yorkshire and city leaders were spooked by the threat that presented.

Civic and political leaders came together at Sheffield City Hall to show a united front against the BNP and give personal statements denouncing them.

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#Togetherstronger: more than a marketing slogan

After the chaos of Brexit and divisive tone of much of the reaction to the vote, there’s nothing like sport to bring people back together.

And what a rollercoaster of a week it’s been. As a remain supporter and proud Welshman, I was disappointed that so many people in Wales voted to leave the EU.

The prevailing, and sometimes lazy, narrative that has emerged since is one of a nation divided.

Then Friday night happened…

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No predictions, just 3 hopes for 2016

If you’ve read any posts, columns and opinions about 2015, it would be easy to think that last year was a bad one.

People of Columnia have a negative tendency, but it seems that there’s plenty to trouble us. Terrorism, austerity, economic under-performance, migration, Europe and runaway house prices all point to a bad year.

I’ve also had many conversations about ‘leadership failure’ over many of these issues. It seems that people have had enough of being soft-soaped. This was demonstrated in Jeremy Corbyn’s extraordinary victory over the ‘Westminster elite’ in the Labour leadership campaign. It was also expressed in nastier ways through trolling and threats dealt out on social media.

Opinion formers have an appetite for predictions at this time of year. After so many people called the big events wrong in 2015, it’s daft to attempt it for the coming year.

I want to be optimistic and set out some hopes for 2016. Some relate to national issues, others are more local and there’s a personal one too. All are important to me and, if they happen, it should be a good year.

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