Ben Lowndes #viewsoncomms

A perspective on PR, development and life in the South West

Tag Archives: Housing

Four thoughts on the government’s housing story

Anyone who’s worked in PR within government knows the drill when it comes to big announcements like the Prime Minister’s housing speech today.

The announcement to proposed changes to the dry-but-much-maligned area of planning policy followed some familiar and well-executed steps.

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Three thoughts from the #housingwhitepaper roadshow

“I am a man desperately in need of allies to help build the homes that we can agree are desperately needed in this country.”

Gavin Barwell, Housing Minister, 2 March 2017

I was in Taunton this week to see the housing minister’s white paper roadshow.

Gavin Barwell is at least the eighth housing minister I’ve seen in action since 2004. Five of those were on similar visits to the South West when I worked at the HCA.

To say that he’s inherited a tough gig is an understatement. The Housing White Paper has had a mixed response, which isn’t surprising for a sector with so many interested parties.

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Can Marvin crack Bristol’s housing crisis?

When they finally arrived, Bristol’s election results signalled a big change for the city that made the national news.

Despite predictions that the mayoral contest was too close to call, voters gave an emphatic victory to Labour’s Marvin Rees. Labour leader Jeremy Corbyn saw fit to travel to Bristol to congratulate his new mayor.

As I live outside Bristol, I didn’t vote in the mayoral elections. But I followed the contest with interest and was not surprised by Labour’s win after a drawn-out and sometimes tetchy contest.

On many measures, Rees inherits a city in better shape than in 2012 when independent George Ferguson became Bristol’s first elected mayor. It weathered the recession well and has the most productive economy outside London. Its Enterprise Zone in Bristol Temple Quarter is creating more jobs than any similar local scheme. And the arena project is becoming a reality, more than 20 years after it was first mooted.

These achievements should be recognised as a testament to Ferguson’s leadership, although many of his trenchant critics won’t see it that way.

But there are big challenges that Rees must address amongst the many pledges he made during the campaign.

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No predictions, just 3 hopes for 2016

If you’ve read any posts, columns and opinions about 2015, it would be easy to think that last year was a bad one.

People of Columnia have a negative tendency, but it seems that there’s plenty to trouble us. Terrorism, austerity, economic under-performance, migration, Europe and runaway house prices all point to a bad year.

I’ve also had many conversations about ‘leadership failure’ over many of these issues. It seems that people have had enough of being soft-soaped. This was demonstrated in Jeremy Corbyn’s extraordinary victory over the ‘Westminster elite’ in the Labour leadership campaign. It was also expressed in nastier ways through trolling and threats dealt out on social media.

Opinion formers have an appetite for predictions at this time of year. After so many people called the big events wrong in 2015, it’s daft to attempt it for the coming year.

I want to be optimistic and set out some hopes for 2016. Some relate to national issues, others are more local and there’s a personal one too. All are important to me and, if they happen, it should be a good year.

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If where you live matters, join the #WEbuildourfuture conversation

WEbuildourfuture images

(Created by JBP)

A big conversation is happening around Bristol that could shape local housing and transport for decades to come.

For the last few weeks, I’ve been working with colleagues to get ready for a major consultation which could map where thousands of new homes are built across the West of England over the next 20 years.

The phrase ‘West of England Joint Spatial Plan and Transport Study‘ won’t set pulses racing. But the issues it covers should interest anyone who has views about where they live, how they get to work or school or whether they will be able to keep a roof over the heads in future.

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New era, same principles for engagement

I gave this presentation at JBP’s Bristol office on Monday night about how digital can be used to support engagement activity. The event was attended by professionals who work in planning, development and legal practice.

I was delighted that comms manager from East Devon Drew Aspinwall joined me to talk about activity that has taken place to support the development of the new community at Cranbrook. Listening to the conversation afterwards reinforced my view that Cranbook is out on its own in terms of the pace and scale of delivery and level of support it has locally. Partners can be proud of the community they’re helping to create.

My slides were put together using Haikudeck, which is great for clear and engaging content slides and easy to use if you know what you’re going to say. Like many tools, it seems to have its own quirky ways which can cause frustrations and I have struggled with sharing it and getting it to render properly in this blog which has added a couple of hours onto my day. I hope to get more up to speed with it soon!

My slides are below.

More detailed notes used with the slides can be found on Haikudeck.

Three reasons why I’ll champion the HCA’s work

Five years, one month and a day after joining the HCA, I departed last Thursday to take up a new job.

I’m returning to agency life at JBP, an extremely well-respected company which specialises in PR (in all its forms) consultation and public affairs. From tomorrow, I’ll be a senior account director in its Bristol office and I am hugely looking forward to the opportunity.

That’s not to say that it was an easy decision to leave the HCA. After all, I was able to influence discussion around a hugely important area of government work. I had a flexible and fair employer and I enjoyed what I did. In the end, I moved because it offers me an opportunity to progress my career in areas that are most important to me.

I will still champion the HCA though and there are many reasons for this. Three of them have stood out in recent conversations. Read more of this post

How we helped tell a housing success story

“I’m delighted with the new development that’s being built in xxx. It’s a huge success story which local people and partners can be proud of.”

How many times have you read – or written if you’re a comms person – something like that and really taken it in? Like ‘transformation’ or ‘ground-breaking’, such words can be used so often that they start to mean very little.*

Then there are projects like Cranbrook in Devon, where slogans don’t do justice to what’s happening on the ground. Based on the fringes of Exeter, when complete it will include around 6,000 homes, schools, a town centre and a host of other amenities and jobs.

After more than 20 years in gestation, building work started in 2011, and now more than 800 homes are lived in and the primary school which opened in 2012 has more than 300 kids. That this has happened in the face of the downturn is remarkable, and every time I visit I’m amazed at the progress being made.

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How housing helps growth and hits the headlines

A report by the think tank Centre for Cities was published yesterday which generated strong headlines and made a clear link between house-building and economic vitality in major urban areas.

Cities Outlook 2013 calls for more flexibility for local councils in these areas to develop ways of supporting house-building or improvements, which could plug the shortfall in the supply of homes the country needs (currently said to be running at more than 100,000 a year). Its research suggests that meeting this gap could create 150,000 new jobs and add 1% to national economic growth rates, making most of us a winner in the process.

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So many budget bloggers, so little reading time

Here are some of the budget-related blogs I have read this week. None are intended to reflect my viewpoint, but all are relevant to my area of work in some way. I have always enjoyed the run up and reaction to budget day: miles of newsprint and days of airtime are devoted to the subject, with very different results. Sometimes the same expert can convey different messages between one media outlet and another. Blogging, Twitter and round-the-clock instant reaction can crate the sense of a country transfixed by the budget, although I am not sure that the noise it creates is necessarily a measure of interest.

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