What? How? Where? Questions on the brownfield housing push

Aerial view directly above an industrial dumper truck or earth mover vehicle with muddy soil and tyre tracks in the construction industry on a brownfield site with copy space

‘The right homes in the right places,’ seems an innocuous, inoffensive phrase.

It straddles tense discussions about a broken housing market that’s weaponised and misunderstood in equal measure.

The Prime Minister deployed the term in the government’s latest pledge to ‘turbo-charge’ housebuilding by streamlining planning for development sites in towns and cities across England.

Although all that’s happening at this stage is another consultation (which I will return to), the statement led the news on Tuesday.

It taps into what some see as a dividing line between the government’s focus on previously developed – or ‘brownfield’ – land and Labour’s recent commitment to develop new towns. As the election draws nearer, it’s likely to spark heated debate.

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Post Office scandal highlights human cost of deceit

Post Office signage

This post first appeared in The DIstinctive Dispatch newsletter on 12 January.

As I write, Post Office investigator Stephen Bradshaw’s evidence to the public inquiry into the Horizon IT scandal is leading the news.  

Mr Bradshaw investigated and helped convict some sub-postmasters wrongly accused of false accounting and fraud.

Terse, evasive, and lacking contrition, his testimony encapsulated the failings consistently writ large across this scandal.

It came a day after the government took the extraordinary step of confirming its intention to pass legislation to exonerate hundreds of sub-postmasters whose lives were trashed by a once-treasured institution. This is because the outcry following ITV’s four-part dramatisation of the scandal in Mr Bates vs The Post Office bounced the government into responding.

The inquiry will take until next year to get to the bottom of the issues that created this disaster. But it’s already clear that ethical, leadership and governance failings played a part alongside dodgy tech. And it’s troubling to hear about PR executives’ role in working with lawyers to create a ‘narrative’ and lines to rebut concerns, as evidence about problems with the IT system piled high.

Even today, with the scandal leading the news for more than a week, the Post Office has offered little more to address the public concerns than a limp statement saying it’s ‘very sorry’. BBC radio journalists sounded almost apologetic reading it out. Postmasters in the studio sounded incredulous hearing it.

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My three most read blogs of 2023

2023 on beach

As another hectic year draws to a close, I’m pleased to have found time to write here and elsewhere.

I launched a newsletter on Substack in 2023, which has hundreds of subscribers. This squeezed time for personal blogging, which raised questions about whether it’s still worth writing here too.

As a space for me to shape my thoughts, it remains useful. And the engagement with posts (which is up on 2022) suggests that others find it useful too.  

Thanks to everyone who’s continued to engage.

Here are the three posts that had the most views in 2022.

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Five comms predictions for 2024

Two online folders, one saying 2023 and the other saying 2024

Predicting what to expect in 2024 is widely seen as a mug’s game, especially after the last few years. I won’t let that hold me back!

Based entirely on gut instinct informed by a sceptical (but optimistic) outlook, here are five comms and reputation-related predictions for the next 12 months.

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Five questions for teams considering a four-day week

Photo of a modern office desk with a white coffee cup prominently placed in the centre. The coffee cup has 'TGIT - Thank God It's Thursday' written on it in bold black letters. The background shows various office supplies like pens, a keyboard, a mouse, and some scattered papers. The lighting is natural, suggesting an early morning vibe with shadows cast by the window blinds.

From ‘back to work’ orders to hybrid hype, office life is the subject of a tense debate. In some places, at least.

Headlines stated last week that Nike is one of the latest big brands to order its employees to return to its office for four days a week.

In the UK, the government is advising local authorities against trialling a four-day working week. It seems only one council is doing this at the time of writing, however.

Neither of these things point to a widespread trend, but parties with an interest in the debate tend to seize on them. For those familiar with office life before the pandemic, how and where we work is a live and intensely personal question. Organisations are trying to find the best approach for their teams and customers, often amidst confusing or unhelpful guidance.

In the spirit of flexible working, they should be prepared to experiment, collaborate and tweak their approaches. Much of the current debate – in the media at least – doesn’t allow for this. Sadly, working life is ensnared in the latest culture war pitting office workers against the ‘woke from home’ brigade. The reality, as always, is more nuanced.

This is the context into which proposals for a four-day working week step in. The four-day week shouldn’t be confused with compressed hours, which enable staff to work their contracted time across fewer days. The difference here is that employers pay staff a full time rate for spending four days working. Supporters say this helps attract top talent, retain staff and boost employee engagement. This piece has some great case studies. Trials by governments in Wales and Scotland will examine these points further.

Despite the headlines, it’s not caught on widely yet. I get why it’s popular amongst staff who value work-life blance. I also understand the concerns behind the questions it raises.

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New slogans, same old spin: Sunak’s net zero PR problem

London, United Kingdom. The Prime Minister Rishi Sunak holds a 'Net Zero' press conference in Downing Street. Picture by Simon Walker / No 10 Downing Street

Criticising sloganeering, with a campaign slogan strewn across a podium and a screen on the wall.

Lamenting ‘government by headline’ while sharing several social media posts designed to drive (no pun) the net zero narrative.

Decrying how politics is done as political aides feed MPs attack lines in readiness for battle with opponents.

As a comms professional, these inconsistencies stuck after the substance of Prime Minister Rishi Sunak’s net zero speech sank in.

The way politics is done today – short term, obsessed with headlines, shrouded in spin – fails the country, he said. Who, honestly, would disagree with that?

Therein lies the problem, because it made what followed Mr Sunak’s opening remarks a travesty. In setting a dividing line for Labour ahead of the general election, he can’t credibly claim to be thinking long-term at all.

More than ever, it demonstrated that the old way of communicating is alive and kicking. Labour posted a mock-up of Sunak in Liz Truss’ pocket, but hasn’t charged into battle.  

We are already seeing that the facts around the impact of these policies get lost in the noise. Few people seem persuaded as advocates and opponents double down on their views.   

Far from bringing in a new approach to politics, I fear we can expect more of this in the coming months.

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