Collaborative, confident, clear – making the case for flourishing regions

An aerial shot of housing in Bristol, with views of the cityscape and the River Avon

“One of the things I heard in the Treasury at the time [I was a minister in that department] is that ‘there is no such thing as local growth.’”

The Rt Hon Greg Clark, ex cabinet minister.

Former housing secretary Greg Clark’s insight into his discussions with Treasury staff speaks to a mindset within government that’s constrained the economy for too long.

Overly centralised, mistrusting of local partners and blind to great organisations supporting growth across the country. It’s a bleakly depressing take.

Thankfully, that comment shared by Mr Clark in Bristol last week happened more than a decade ago. And although it’s easy to miss in the day to day, we’ve seen a shift since then.

Devolution is on the agenda. The Chancellor’s Mais Lecture pointed to further investment in cities. And local growth is happening.

In the west country, we now have the evidence to back it up. I attended the Festival of Flourishing regions yesterday (19 March), which launched a major piece of work by universities looking at how our region is doing.

The Brunel Centre’s Strategic Economic Audit of the West of England doesn’t roll off the tongue easily. But it contains a raft of data and insights from people who work here that should be invaluable to those making the case for investment, for government backing or just to better tell the story of this place.

The report highlights that our region which covers the four local authority areas around Bristol and Bath is the most productive outside of London. We’ve got innovative businesses, strong trade, a skilled labour market and four great universities.

It also speaks to challenges, which need fixing – transport, housing affordability, child poverty, and youth unemployment in Bristol.

I was struck by the section on business which highlights that SMEs in the region are stuck in a ‘holding pattern’, lacking confidence in the wider economy and reluctant to invest.

This is complex, multi-layered stuff. It was good to hear senior well-respected speakers like Greg Clark offer reflections in a measured way that stands in contrast to much of the shrill commentary we see in the media.

Anyone who lives and works in the West of England will have their own perspective on what works and what doesn’t. Like me, they’ll have their own views on what the data says. It’s worth taking a look for yourself.

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Mayor or committees won’t solve Bristol’s collaboration challenge alone

City of Hope Bristol

This post first appeared on Bristol 24/7’s Your Say section on 19 April. Thanks to them for their excellent coverage of all perspectives of the city’s mayoral referendum.

I’ve been fortunate to see devolution take shape in cities across England over the last 20 years.

That experience leads me to believe that local people, not Westminster, should have the tools to lead this change. Although Marvin Rees last year received a mandate to serve as mayor until 2024, Bristol has further to go before seeing the full benefits of devolution.

The referendum around whether the council is best led by a mayor or committee model of governance should sit within this context.

Context matters here. Although I’ve clocked hundreds of posts across Twitter and news feeds, this isn’t easy to see amidst claim and counterclaim.

Top posts online (by engagement) mentioning the referendum between 13 March and 16 April. 

I don’t have a vote in the referendum, but I am interested in its outcome as someone who works here and employs people living in the city. My thoughts come from that perspective, as someone who’s worked with the council and the offices of both elected mayors since 2010.

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No logo. Why giving creative time away won’t work

No

Heated responses to the West of England Combined Authority’s call for ideas for its London Underground-style regional transport brand were timely for me.

They came as I set out priorities for the year ahead. Who do we want to work with? How can we build on last year’s success? What can we stop spending time on to focus more on what we need to do?

Then WECA’s call to residents to submit brand ideas for the region’s public transport network drew a sharp response. It also highlighted issues that comms professionals grapple with every day.

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Can the West of England’s new mayor tackle its collaboration challenge?

Although the West of England has had an incredibly tough year, it’s still one of the country’s best places to live and work by many measures.

Covering areas around Bristol and Bath, the region has the spirit, ingenuity and amazing places that are unmistakably its own. It’s also the most economically productive region outside London. But it’s the region’s human qualities that make it special for so many of us.  

Although many may not realise it, residents can decide this week who leads the organisaton representing the West of England on the political stage. Bristolians can vote on Thursday alongside electing their local councillors, Bristol’s mayor and Avon and Somerset’s Police and Crime Commissioner. 

‘Super Thursday’ presents an opportunity for candidates to lead a region that needs to make its case clearly.  

Business West touched on this point in its recent manifesto for the new mayor, who will lead an organisation covering Bristol, Bath and North East Somerset and South Gloucestershire council areas. Full disclosure: I have worked with some of these organisations at Social. None are clients at the time of writing this.

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My three most read blogs of 2020

Three balloons

Well, that was a year, wasn’t it!? Although I won’t be sorry to see the end of 2020, it’s brought what’s important into sharper focus.

COVID was immensely challenging, and continues to be. Brexit is distressing, but I have come to terms with it and hope we can start to move on from the sniping. Plate-spinning was relentless and exhausting. I’ve missed people. I can’t wait to see family, friends, colleagues and clients again. And I feel encouraged by a growing willingness to rethink how we live, work, travel and consume stuff.

I’ve written more regularly on this blog and for other titles in 2020, after a couple of years when I wrote very little. Along with daily exercise and music, it’s kept me clear headed and in reasonably good spirits. I will hold onto those habits in 2021.

I’m pleased by the level of engagement in the blogs and am grateful to everyone who’s taken the time to read them this year. I hope you’ve found them useful if you have. Below are the three most read posts from the last year. Thank you to everyone who took the time to read, share or comment on these and other posts. It means a lot.

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Businesses can steer us away from Carmageddon

Lockdown has provided us with the biggest behaviour change programme we have ever seen. It would be a real travesty if we went back to ‘business as usual’ without locking in some of the benefits achieved during lockdown.

Ann O’Driscoll, North Bristol Suscom.

Wherever you’ve worked over the last three months, most of us can agree that lockdown has been challenging. There’s plenty of evidence to suggest that its impact will be far-reaching and long-lasting.

But, as the West of England emerges from lockdown with the rest of the country, it feels right to reflect on some positive things to emerge from this crisis that are worth holding on to.

Businesses at the West of England Initiative’s latest meeting heard from those leading the local conversation on how we travel about lockdown’s impact on traffic congestion, air quality and carbon emissions. The findings are stark:

  • Peak time traffic levels in Bristol are said to be around 40% lower than pre-lockdown levels, although are back on the increase.
  • Bus passenger numbers are reported to be at around 13% of ordinary levels.
  • Air quality in cities is markedly improved as traffic has fallen.
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