Insights into site search – Government Digital Service
The digital team at the Cabinet Office blogs every day about its work to bring the websites of all Government departments and their sponsor bodies under the single Gov.uk banner. It’s a huge and impressive undertaking which has seen tens of thousands of documents uploaded in recent months, including a few that relate to my work. This post talks about getting the search function right by striking the balance between those who are familiar with the former Government sites and those who have no connection with them and need to access services or information without having to dig for it. The analysis of the ‘long tail’ created by the thousands of search terms outlines the task ahead of them.
Local elections 2012: predicting the 50 councils to watch – LGiU blog
The Local Government Information Unit charts the more hotly contested local councils elections this year, which have yet to turn the heads of many people if my (very basic) tests of public opinion represent a wider view. It identifies a number of councils in the area I cover, including Southampton, Portsmouth, Swindon and Reading (where I have reported on elections in the past) amongst its ‘top 50’. Informative and useful. Lewis Baston makes interesting points in his post too.
Councils warned about politically sensitive posts during purdah – PR Week
It wouldn’t be election time without a warning in PR Week about purdah, with the latest edition containing an article about the use of digital and social media in the run up to polling day. In the piece, Alex Aitken makes the point that I’d like to hear more of: “The business of the council continues and reassuring people that we’re fixing potholes and looking after the vulnerable should continue to be communicated.”
The most overused jargon in press release headlines – PR Daily
This post links to Schwartz MSL’s study into the use of keywords in American press release headlines, which can increase the prominence of PR content on internet search engines. It cites some examples of jargon which will be familiar to Brits, with ‘solution’ listed as the most frequent offender.
Top 10 words that need to die, immediately – Lit reactor
Need I say more?
The publication of the housing strategy has led to some interesting headlines over the weekend, which I thought I’d share below. Notwithstanding the complexity of the issues around housing in this country, it’s interesting to see how different media treat the same information.
The Guardian played it straight on Friday with a piece setting out plans to use brownfield sites to deliver 450,000 new homes. It also highlighted a Government-backed mortgage scheme which would help first time buyers struggling to access finance get on the housing ladder.
The Telegraph, meanwhile, yesterday wrote of plans to double the right to buy discount offered to council house tenants, to up to 50% of the value of their home, with receipts being used to build replacements.
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