My three most read blogs of 2022

It’s interesting to see all the ‘what a year!!’ celebratory posts across my social feeds at the end of a challenging 2022.

As I enter my 48th year, I too reflect on a year to be proud of, but without being too gushing about how ‘great’ it was. That’s because, in many ways, it wasn’t. It’s ulimately been a good year, but parts of it came at some personal cost. I wouldn’t be true to myself if I suggested otherwise.

I’ve returned to conversations I had this time last year, feeling ground down by perma-crises that affected all of us. Whilst the initial panic of COVID subsided, we had no sense of what was coming in 2022. Having set up Distinctive in June, two Prime Ministers and six fiscal events later, it’s a wonder I’ve found time to write any blogs.

While I haven’t completed as many as I wanted to, those I published performed better than in 2021. They also helped me process events happening around me.

If anyone who stopped to read or share them found them useful too, that’s a bonus.

Here are the three posts that had the most views in 2022.

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Fuel prices power community of interest

Price information on a petrol pump dashboard

People living in small towns and villages don’t need telling that life is harder without a car. Disconnected, underfunded and unreliable, public transport doesn’t serve rural areas well in my experience.

My home county of Pembrokeshire typifies this picture, although there are efforts to address this. Welsh researchers found this year that some areas don’t even get one bus an hour! Bus stops (reduced by 3%), routes (15% less) and opportunities catch a bus (down 22%) all contracted during the pandemic across Wales.

And thanks to global events putting a rocket under fuel prices, life is harder for drivers too. As ever, these changes hit deprived communities and people who can’t work from home hardest.

It’s a grim picture. It may explain why talk about ‘connecting places’ often hits a wall of scepticism.

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My worst (and best) business experiences of 2022

Unhappy yellow face against a brick wall

“Your call is important to us…”

Does anyone believe these empty business promises from bots while navigating automatic call filtering processes?

Services mishandled, calls unanswered and complaints ignored. Dealing with big organisations seems much more difficult, as customer services automate and default to online. It feels like only those bloody minded enough to complain or kick off online will get meaningful responses from this set-up (I am one of those people).

I’ve had frustrating times on the phone trying to resolve various issues since setting up Distinctive Communications earlier this year. A recent Sunday Times article asking why nothing in Britain works as it should highlights that I’m not alone (£).

It’s brought home to me how detached some organisations are from their customers. It also begs a question: why the hell do we put up with this?

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