Building trust is tough: dumping spin will help

Writing on a white wall

I’ve been thinking recently about a meeting I covered as a young reporter, which has stayed with me for years since.

It was an unremarkable event in Sheffield, in around 2004, ahead of that year’s European elections. The British National Party (remember them?) was pressing to win a seat in Yorkshire and city leaders were spooked by the threat that presented.

Civic and political leaders came together at Sheffield City Hall to show a united front against the BNP and give personal statements denouncing them.

Continue reading “Building trust is tough: dumping spin will help”

Listening to your stakeholders, or out of the loop?

Public relations has come to mean quite a few things to different people. It’s a broad, ill-defined discipline covering an array of skill-sets.

Despite this, the core principles that underpin what we do are consistent. Chief among those is one that distinguishes good work from truly fantastic results, which can put organisations at the heart of conversations that matter to them.

This is, quite simply: understand your audience.

Continue reading “Listening to your stakeholders, or out of the loop?”

Building trust makes complete business sense

This post first appeared on the South West Business Insider blog on 26 March

Businesses in the South West are in a period of unprecedented change, with challenges and opportunities facing every sector.

The impact of technology, political stability, hiring good people and – yes – Brexit are just some big questions that businesses are facing, with varying degrees of success.

All businesses are different, with their own priorities and stories to tell. But research from KPMG suggests that the issue most troubling CEOs is the risk of reputational damage.

It’s long been said in the PR industry that reputations are hard earned and quickly destroyed. It’s a nice line, which has the benefit of being true. Social media’s ability to accelerate that damage makes this a more pressing concern.

Continue reading “Building trust makes complete business sense”

Four thoughts on the government’s housing story

Anyone who’s worked in PR within government knows the drill when it comes to big announcements like the Prime Minister’s housing speech today.

The announcement to proposed changes to the dry-but-much-maligned area of planning policy followed some familiar and well-executed steps.

Continue reading “Four thoughts on the government’s housing story”

Thoughts from #SevernGrowthSummit: no ‘powerhouse’ needed

As business events go, the Severn Growth Summit at Celtic Manor was high profile judging by the response it generated.

I was one of about 350 people to attend the conference, which looked at how government can and businesses improve the economies around the West of England, Cardiff and Newport.

Welsh Secretary and Vale of Glamorgan MP Alun Cairns used the recent decision to abolish tolls on the Severn Bridge to press the case for a Western Powerhouse to drive growth across the areas. The comms teams should be delighted with the coverage this generated. I’ll come back to the powerhouse theme shortly.

There is more than a touch of symbolism to the tolls going. For those who use the bridge every day, it’s said by JLL’s Chris Sutton to be worth an extra £1,500 a year. There are 25m journeys made across the bridge each year and thousands of people use it on their daily commute. It’s a good example of how government action can make working between the three cities easier and more successful.

Continue reading “Thoughts from #SevernGrowthSummit: no ‘powerhouse’ needed”

Reputation matters: how developers can build trust in their work

Without putting too fine a point on it, developers’ reputations have had a challenging year.

I’ve been to a few public meetings lately where they’ve been criticised. It’s always been like this, especially when people don’t want development in their areas.

But it feels like the volume and tone of criticism has changed over the last year, as a growing range of issues has hit the mainstream. Land banking, executive pay, leasehold concernsviability assessments and worries about the green belt are all in the headlines.

Continue reading “Reputation matters: how developers can build trust in their work”