Focusing on what matters (and avoiding what doesn't) in 2020

As things return to normal after Christmas, I’ve thought a lot about what 2020 will be like for myself and those close to me.

It’s my 45th year, which makes me officially middle aged and will soon see me enter a different age drop down category in online surveys. It’s a big one for me personally and professionally. I feel grateful to start it in good health, with a happy family and a brilliant role as director at Social’s South West office.

The last decade has brought huge changes – political, social, technological – which confounded many predictions and upended the status quo. We started it as a family in Manchester before moving to the South West in 2010 and making a new life here. Through all of that, the most important and constant factor for me was the people: family, friends and colleagues, some of whom I worked with in 2010. They helped make 2019 a year to remember.

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Why we’re supporting efforts to tackle ‘holiday hunger’ (and why you should too)

Our youth workers have been aware of the issues surrounding holiday hunger for a long time, but we have noticed that the problem has worsened in recent years. When many of our children struggle to get enough food during term, it’s clear to us that the problem will be worse during the holidays.

“That is why this campaign is so important to us, and the city of Bristol. We hope as many businesses as possible help us to tackle this crisis and stop thousands of children and young people going without meals this summer.”

Matt Donnelly, Young Bristol.

A couple of months ago, we started working with a Bristol charity who were set on tackling a crisis affecting huge numbers of families across the city.

Feeding Bristol was set up a couple of years ago to respond to the urgent need to help thousands (yes, thousands) of the city’s schoolchildren avoid long periods without a meal.

Many people are aware of the growth in food banks in recent years and have heard of tough choices some parents face over whether to feed their children or heat the house. But I was unaware of the extent of the challenge facing the city until I met the charity in May to discuss its campaign.

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Building trust is tough: dumping spin will help

Writing on a white wall

I’ve been thinking recently about a meeting I covered as a young reporter, which has stayed with me for years since.

It was an unremarkable event in Sheffield, in around 2004, ahead of that year’s European elections. The British National Party (remember them?) was pressing to win a seat in Yorkshire and city leaders were spooked by the threat that presented.

Civic and political leaders came together at Sheffield City Hall to show a united front against the BNP and give personal statements denouncing them.

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Listening to your stakeholders, or out of the loop?

Public relations has come to mean quite a few things to different people. It’s a broad, ill-defined discipline covering an array of skill-sets.

Despite this, the core principles that underpin what we do are consistent. Chief among those is one that distinguishes good work from truly fantastic results, which can put organisations at the heart of conversations that matter to them.

This is, quite simply: understand your audience.

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Building trust makes complete business sense

This post first appeared on the South West Business Insider blog on 26 March

Businesses in the South West are in a period of unprecedented change, with challenges and opportunities facing every sector.

The impact of technology, political stability, hiring good people and – yes – Brexit are just some big questions that businesses are facing, with varying degrees of success.

All businesses are different, with their own priorities and stories to tell. But research from KPMG suggests that the issue most troubling CEOs is the risk of reputational damage.

It’s long been said in the PR industry that reputations are hard earned and quickly destroyed. It’s a nice line, which has the benefit of being true. Social media’s ability to accelerate that damage makes this a more pressing concern.

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Four thoughts on the government’s housing story

Anyone who’s worked in PR within government knows the drill when it comes to big announcements like the Prime Minister’s housing speech today.

The announcement to proposed changes to the dry-but-much-maligned area of planning policy followed some familiar and well-executed steps.

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