Ben Lowndes #viewsoncomms

A perspective on PR, development and life in the South West

Category Archives: Social media

Listening to your stakeholders, or out of the loop?

Public relations has come to mean quite a few things to different people. It’s a broad, ill-defined discipline covering an array of skill-sets.

Despite this, the core principles that underpin what we do are consistent. Chief among those is one that distinguishes good work from truly fantastic results, which can put organisations at the heart of conversations that matter to them.

This is, quite simply: understand your audience.

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Reputation matters: how developers can build trust in their work

Without putting too fine a point on it, developers’ reputations have had a challenging year.

I’ve been to a few public meetings lately where they’ve been criticised. It’s always been like this, especially when people don’t want development in their areas.

But it feels like the volume and tone of criticism has changed over the last year, as a growing range of issues has hit the mainstream. Land banking, executive pay, leasehold concernsviability assessments and worries about the green belt are all in the headlines.

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New year, new hopes and engagement approaches

This Christmas was a good moment to reflect on what happened in 2017 and make plans for the year ahead.

Unusually for us, we haven’t travelled beyond Bristol this Christmas. Spending the festive break in Somerset provided an opportunity to really think about these things, as well as spend time with family and friends.

The last 12 months have been a hell of a time for me; memorable, challenging and exciting. It was a bit stop-start, with the snap general election disrupting projects whilst providing a new level of uncertainty for a government already absorbed by Brexit. Anyone remember ‘strong and stable’? It didn’t go well when the PM visited the South West and was a new low point for drab, one-way political campaigning in this country. It all feels like a different era now.

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How social can fuel great local conversations

“The profession is polarising between those practitioners that are cracking on and using new forms of media to engage publics in two-way dialogue and those that continue to spam journalists with press releases.

“The former have a great future in the business. The latter will be out of job within a generation.”

Stephen Waddington (@wadds) on the future of PR

After thousands of discussions, the West of England’s #WEbuildourfuture consultation ended yesterday (Friday 29 January).

This was an important and challenging conversation about housing and transport for the area’s four local authorities. Where 85,000 new homes should go and how transport should work are complex and thorny issues, with many differing and competing opinions. The last three months have seen the councils engage in genuine and thought-provoking exchanges. I hope it demonstrates the good practice Steven Waddington refers to in his quote above.

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Transport campaign toasts success

I was really pleased to see the West of England named today as one of a handful of areas to benefit from government funding to encourage increased use of electric cars on our streets.

Colleagues were among this morning’s gathering to welcome Transport Minister Andrew Jones’ announcement of £7.5m to fund more local charging points.

It was especially satisfying because we supported this bid with an excellent campaign which demonstrated strong public appetite in the West of England for government investment in infrastructure for plug-in cars.

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No predictions, just 3 hopes for 2016

If you’ve read any posts, columns and opinions about 2015, it would be easy to think that last year was a bad one.

People of Columnia have a negative tendency, but it seems that there’s plenty to trouble us. Terrorism, austerity, economic under-performance, migration, Europe and runaway house prices all point to a bad year.

I’ve also had many conversations about ‘leadership failure’ over many of these issues. It seems that people have had enough of being soft-soaped. This was demonstrated in Jeremy Corbyn’s extraordinary victory over the ‘Westminster elite’ in the Labour leadership campaign. It was also expressed in nastier ways through trolling and threats dealt out on social media.

Opinion formers have an appetite for predictions at this time of year. After so many people called the big events wrong in 2015, it’s daft to attempt it for the coming year.

I want to be optimistic and set out some hopes for 2016. Some relate to national issues, others are more local and there’s a personal one too. All are important to me and, if they happen, it should be a good year.

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Trolls and threats: don’t blame social for nastiness

I’ve always enjoyed debate and place great importance on our freedom to challenge opinions we disagree with.

This can be tough, and I have become jaded lately by what I’ve seen and experienced on Twitter in relation to Syria. I stayed away from it for a couple of days last week because of the unpleasantness displayed towards people who expressed different views to opponents of the decision to start a bombing campaign.

Social media enables anyone to voice opinions, unchecked and unfiltered, to the wider world. On balance, this is a good thing. It’s make discourse more interesting and gives an airing to views which are too easily overlooked by the mainstream. If there was ever a time when politicians, media and civic institutions shaped public discourse, it feels distant today.

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If where you live matters, join the #WEbuildourfuture conversation

WEbuildourfuture images

(Created by JBP)

A big conversation is happening around Bristol that could shape local housing and transport for decades to come.

For the last few weeks, I’ve been working with colleagues to get ready for a major consultation which could map where thousands of new homes are built across the West of England over the next 20 years.

The phrase ‘West of England Joint Spatial Plan and Transport Study‘ won’t set pulses racing. But the issues it covers should interest anyone who has views about where they live, how they get to work or school or whether they will be able to keep a roof over the heads in future.

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PR lessons for English football after FIFA debacle

You don’t need to be a football fanatic (or a PR person) to see that the sport’s global governing body has been in the eye of a storm of late.

FIFA and its beleaguered President Sepp Blatter has adorned newspapers’ front and back pages, led the news bulletins and been the subject of an outpouring of online posts that have lasted for weeks.

In the UK and across Europe, the headlines have been overwhelmingly bad. Leading voices have wasted no time in putting the boot in after Blatter eventually announced his resignation in the face of mounting and sustained pressure.

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New era, same principles for engagement

I gave this presentation at JBP’s Bristol office on Monday night about how digital can be used to support engagement activity. The event was attended by professionals who work in planning, development and legal practice.

I was delighted that comms manager from East Devon Drew Aspinwall joined me to talk about activity that has taken place to support the development of the new community at Cranbrook. Listening to the conversation afterwards reinforced my view that Cranbook is out on its own in terms of the pace and scale of delivery and level of support it has locally. Partners can be proud of the community they’re helping to create.

My slides were put together using Haikudeck, which is great for clear and engaging content slides and easy to use if you know what you’re going to say. Like many tools, it seems to have its own quirky ways which can cause frustrations and I have struggled with sharing it and getting it to render properly in this blog which has added a couple of hours onto my day. I hope to get more up to speed with it soon!

My slides are below.

More detailed notes used with the slides can be found on Haikudeck.

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