Distinctive future for stand-out comms team

Green leaf stands out in a load of brown leaves

After nearly five great years at Social, I’ve just completed my first full week as owner of a new comms consultancy.

Social’s former South West business is now Distinctive Communications. A plucky, collaborative talented team of six who I’m proud to call colleagues is joining me on the journey.

This follows an agreement between Social and myself to sell its South West business to Distinctive. It offers a rare combination of continuity, credibility and the excitement of starting afresh. Although it’s a huge decision personally, I think it’s a massive opportunity for all colleagues involved.

The Distinctive team, at the Engine Shed in Bristol
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No logo. Why giving creative time away won’t work

No

Heated responses to the West of England Combined Authority’s call for ideas for its London Underground-style regional transport brand were timely for me.

They came as I set out priorities for the year ahead. Who do we want to work with? How can we build on last year’s success? What can we stop spending time on to focus more on what we need to do?

Then WECA’s call to residents to submit brand ideas for the region’s public transport network drew a sharp response. It also highlighted issues that comms professionals grapple with every day.

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My three most read blogs of 2021

Three

My recent blog-writing efforts reflect my tired plod towards the end the year. I’ve been busier than ever in 2021 and have not written and published a full blog on this website for a couple of months. I’ve started a few, but not finished them all. Others were overtaken by events. But those I have written have performed better than they did last year.

It’s a fitting metaphor for a stop-start year: grinding, but ultimately good.

Despite the grind, there’s much to take pride from what we achieved this year. We continued to grow as a team and returned to an office in Bristol (briefly). We were delighted to see our client Gravity’s Local Development Order adopted by Sedgemoor District Council after supporting them for more than a year. And I was honoured to collect our first award, when we were named consultant of the year in South West Business Insider’s Residential Property Awards.

With all that’s happened, I’m glad to have found time to blog about anything. It’s an added bonus that people took time to read them. Massive thanks if you were one of those people.

Here are the three posts that had the most views in 2021.

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#PlaceIndex webinar catch up: engaging communities after the pandemic

Industry leaders discussed our inaugural Place Index report at a webinar organised by Social colleagues today (14 May 2021).

It was an enjoyable and fascinating discussion chaired by political journalist Geri Scott, which covered key issues raised in our recently published report. I was on the panel discussing topics including ‘levelling up’, engaging young people about the future of their areas and building trust in the development process.

My heartfelt thanks go to colleagues for organising the session and for working on the report over recent months. It’s been seen by loads of people, been well picked up in the media and was great to work on. I hope those reading it find it useful.

Thanks also to TCPA’s Fiona Howie, MOBIE’s Mark Southgate and Ahead Partnership’s Stephanie Burras CBE for joining the panel today. We had some great feedback and want to do something like this again soon. If you attended and asked questions, thank you too. I hope to see you in person at a future event before too long.

You can catch up on the webinar below. It lasts for about an hour.

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Looking south west: are you up for joining us?

Just over a year ago, we left our offices to start working from home – all together, at once. I wrote then about how our culture would help us through the tough times ahead. So, it’s proved to be.

In the year that’s followed my emotional trudge from our Bristol office, we’ve invested considerable time and energy in supporting each other through lockdown,

That support, implicit in our Life Happens company value, enabled us to grow during this most challenging of years. In the South West, we’ve doubled in size and are working on high profile, incredibly exciting accounts.

Although it’s been breathless at times, we’re proud of what we’ve achieved. Our team promoted high quality places on sites with capacity for more than 12,000 homes last year. We’ve put the £85m regeneration of Gloucester city centre on a national platform. We’ve engaged communities on the future of Portishead town centre, drawing feedback from hundreds of people in the process. All this and more during lockdown. 

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#WeAreBristol: statement for a city for hope

#WeAreBristol image

Watching Sunday’s scenes of rioting in Bristol gain traction across the world brought home a mix of feelings about a city and people I have barely seen over the last year.  

I know we were not alone in our dismay and anger at what happened. Many have said the scenes did not represent the city they know and experience up close.

Everyone’s experiences of Bristol are different, it’s true. For all the ‘best places to live’ write-ups, challenges around deprivation, equality of opportunity and housing are real and have terrible consequences for those at the sharp end. There are many, many good people who have worked tirelessly this year (and long before that) to address these challenges. They deserve our gratitude, not sniping from the side-lines.

We are proud of our connections with Bristol and of our colleagues who work and live here with their partners and families. We were struck by the response of thousands of Bristolians who appeared to speak as one this week in saying: this is not who we are.

We wanted to do something to capture this sentiment. So we were pleased to be asked to create a statement from Bristol City Leaders group, which was released on 25 March and is included below.

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