Events of the past week provided an opportunity for collective reflection, whatever your views on the monarchy.
I felt unexpectedly emotional and uncertain about the Queen’s passing. There is some personal context. I turned 47 on Sunday and have come through a tough couple of years. The last thing we needed was more uncertainty. But despite the madness happening around us, I start the week feeling optimistic about the future.
I’ve been saddened and moved, without approaching anything near full on ‘mourning’. It was strange stepping away from blanket media coverage and online discourse about a ‘nation in grief’ to see people having coffees, travelling to meetings and getting on with their lives.
Good comms, bad comms
I’ve supported clients’ communications whilst looking on in bemusement as some brands showed ‘respect’ in weird ways that caused a stink. On Twitter, @GrieveWatch provided some light relief by sharing the dafter examples of ‘respect’.
Many comms people (once again) provided sound advice during the mourning period. They helped organisations strike the right balance between respecting those affected by the Queen’s death whilst recognising that many will not be. They advised against anything too promotional and put events and campaigns on hold. And, yes, if they had been in the room at the time, they would have said that kicking paying customers off site for a day isn’t ‘respectful’.
As the Queen’s funeral approached, the gap between what I’m seeing and the media narrative has narrowed. After years of backbiting and division, here we are feeling and speaking as one, right? Or, at least, we’re giving people space to express their views without trashing them for it.
I take heart from how so many people joined this conversation. They used words like ‘dignified’, ‘duty’ and ‘constant’ repeatedly. Many saying this did not know the Queen. This highlights the strength of a narrative supported by an enduring truth.
It also points to something we seem to have lost. And it all stands in stark contrast to how we see today’s political and business leaders.
This follows an agreement between Social and myself to sell its South West business to Distinctive. It offers a rare combination of continuity, credibility and the excitement of starting afresh. Although it’s a huge decision personally, I think it’s a massive opportunity for all colleagues involved.
My recent blog-writing efforts reflect my tired plod towards the end the year. I’ve been busier than ever in 2021 and have not written and published a full blog on this website for a couple of months. I’ve started a few, but not finished them all. Others were overtaken by events. But those I have written have performed better than they did last year.
It’s a fitting metaphor for a stop-start year: grinding, but ultimately good.
My heartfelt thanks go to colleagues for organising the session and for working on the report over recent months. It’s been seen by loads of people, been well picked up in the media and was great to work on. I hope those reading it find it useful.
Thanks also to TCPA’s Fiona Howie, MOBIE’s Mark Southgate and Ahead Partnership’s Stephanie Burras CBE for joining the panel today. We had some great feedback and want to do something like this again soon. If you attended and asked questions, thank you too. I hope to see you in person at a future event before too long.
You can catch up on the webinar below. It lasts for about an hour.