The South West somehow needs to find its voice – and fast

Castle Bridge at Finzels Reach in Bristol.

It’s almost 10 years since I moved from Manchester to start a new life in the South West with my family.

I’ve spent time all over the region since 2010, working in every county. I love its culture, quality of life and the opportunities it has offered us.

The South West is an area of contrasts. It’s largely rural, with successful and sought-after cities like Exeter, Bath and Bristol. These cities are brilliant places to live and work, if you have the skills and experience to find employment there – and can afford somewhere to live.

Somerset, where I live, highlights the region’s contrasts. Many people know the county for Glastonbury festival and Europe’s largest construction project at Hinkley Point C, which is worth £50bn to the region over the coming decades. These are very different things, which together make Somerset an attractive destination for many.

There’s shed loads happening here, and we’re proud to play a part in some of this at Social since we set up in the South West. We’ve supported major developments in Bristol and Gloucester. And we helped the region’s nuclear industry raise its national and international profile.

It’s difficult to know if things would be better for us if we lived elsewhere. But, of all the places I’ve lived and worked, I wouldn’t want to be anywhere else.

Continue reading “The South West somehow needs to find its voice – and fast”

Focusing on what matters (and avoiding what doesn't) in 2020

As things return to normal after Christmas, I’ve thought a lot about what 2020 will be like for myself and those close to me.

It’s my 45th year, which makes me officially middle aged and will soon see me enter a different age drop down category in online surveys. It’s a big one for me personally and professionally. I feel grateful to start it in good health, with a happy family and a brilliant role as director at Social’s South West office.

The last decade has brought huge changes – political, social, technological – which confounded many predictions and upended the status quo. We started it as a family in Manchester before moving to the South West in 2010 and making a new life here. Through all of that, the most important and constant factor for me was the people: family, friends and colleagues, some of whom I worked with in 2010. They helped make 2019 a year to remember.

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Building trust is tough: dumping spin will help

Writing on a white wall

I’ve been thinking recently about a meeting I covered as a young reporter, which has stayed with me for years since.

It was an unremarkable event in Sheffield, in around 2004, ahead of that year’s European elections. The British National Party (remember them?) was pressing to win a seat in Yorkshire and city leaders were spooked by the threat that presented.

Civic and political leaders came together at Sheffield City Hall to show a united front against the BNP and give personal statements denouncing them.

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Building trust makes complete business sense

This post first appeared on the South West Business Insider blog on 26 March

Businesses in the South West are in a period of unprecedented change, with challenges and opportunities facing every sector.

The impact of technology, political stability, hiring good people and – yes – Brexit are just some big questions that businesses are facing, with varying degrees of success.

All businesses are different, with their own priorities and stories to tell. But research from KPMG suggests that the issue most troubling CEOs is the risk of reputational damage.

It’s long been said in the PR industry that reputations are hard earned and quickly destroyed. It’s a nice line, which has the benefit of being true. Social media’s ability to accelerate that damage makes this a more pressing concern.

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Four thoughts on the government’s housing story

Anyone who’s worked in PR within government knows the drill when it comes to big announcements like the Prime Minister’s housing speech today.

The announcement to proposed changes to the dry-but-much-maligned area of planning policy followed some familiar and well-executed steps.

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Reputation matters: how developers can build trust in their work

Without putting too fine a point on it, developers’ reputations have had a challenging year.

I’ve been to a few public meetings lately where they’ve been criticised. It’s always been like this, especially when people don’t want development in their areas.

But it feels like the volume and tone of criticism has changed over the last year, as a growing range of issues has hit the mainstream. Land banking, executive pay, leasehold concernsviability assessments and worries about the green belt are all in the headlines.

Continue reading “Reputation matters: how developers can build trust in their work”