Liz Truss’ press conference performance last Friday had the air of a disgruntled employee working out their notice in a job that was never for them.
Terse and evasive, her blank stare resembled a zoned out manager who had reached the end of their tenure. Taking just four questions from a room full of journalists – and answering none properly – failed to match the seriousness of the moment.
And don’t forget, this was the moment when her economic policy fell apart, less than a month after its unveling. She announced it without contrition, suggesting that the markets weren’t ready for her Growth Plan.
This highlights a long-running issue with spin that I’ve banged on about for years. But they’re not even spinning a line any more. They’ve stopped answering questions and left us staring at an empty podium wondering what the hell just happened.
Here are a few moments which hopefully illustrate my point.
My recent blog-writing efforts reflect my tired plod towards the end the year. I’ve been busier than ever in 2021 and have not written and published a full blog on this website for a couple of months. I’ve started a few, but not finished them all. Others were overtaken by events. But those I have written have performed better than they did last year.
It’s a fitting metaphor for a stop-start year: grinding, but ultimately good.
Manufactured storm clouds have gathered above Pembrokehire’s clifftops, at a place I know well.
They’re created by media interest in The Druidstone hotel’s membership scheme for non-guests who want an occasional drink in its popular bar. The Guardian sparked the interest on Friday, after a freelancer discovered the story whilst staying locally.
Well, that was a year, wasn’t it!? Although I won’t be sorry to see the end of 2020, it’s brought what’s important into sharper focus.
COVID was immensely challenging, and continues to be. Brexit is distressing, but I have come to terms with it and hope we can start to move on from the sniping. Plate-spinning was relentless and exhausting. I’ve missed people. I can’t wait to see family, friends, colleagues and clients again. And I feel encouraged by a growing willingness to rethink how we live, work, travel and consume stuff.
I’ve written more regularly on this blog and for other titles in 2020, after a couple of years when I wrote very little. Along with daily exercise and music, it’s kept me clear headed and in reasonably good spirits. I will hold onto those habits in 2021.
I’m pleased by the level of engagement in the blogs and am grateful to everyone who’s taken the time to read them this year. I hope you’ve found them useful if you have. Below are the three most read posts from the last year. Thank you to everyone who took the time to read, share or comment on these and other posts. It means a lot.
“Dominic Cummings faced an agonising decision. But he made the wrong call, at a time when the government’s guidance to the public to stay at home was clear. I understand the public’s anger and have made this clear in my discussions with him. But I do not believe this error is serious enough to cost anyone their job. Dominic Cummings still has much to offer this government. I want us to move forward and focus entirely on recovering from the impact of the coronavirus outbreak.”
[A suggested response].
You may disagree with the words used above, and there are many other things that can be said about Dominic Cummings’ breach of the government’s guidance by travelling to Durham. But if you heard something like this from the Prime Minister before this crisis engulfed his government, how would you feel?
You may be hacked off that the architect of the government’s ‘stay home’ message travelled 260 miles as the rest of the country followed the guidance.
Would acknowledging an error of judgement have ‘drawn a line’ under the issue? It won’t have stopped the negative headlines, it’s true. But it may have lessened the hit to its reputation, which has been severe. It could be lasting.
I’ve often found press conferences frustrating during my career as a journalist, PR person and (lately) as a public observer.
They have their uses. When there is major focus on an issue, they provide all interested media with the latest information. This ensures consistency and even-handedness.
Following criticism of anonymous briefings on COVID-19 to select media, press conferences entered the spotlight as a daily part of the government’s efforts to keep the public updated on the pandemic response. Since mid-March, millions of people are watching them regularly. Many on my Twitter feed – journalists, politicians, comms people, family and friends – appear baffled at journalists’ questions and frustrated at politicians’ non-answers.
Anyone who’s attended or arranged press conferences will recognise these glitches, which are highlighted every day.