New lessons four years after leaving my job

Question mark at an exit.

Four years ago today (16 March 2026), I resigned from a role I loved without a plan or any job waiting for me.  

There wasn’t a single reason for my decision. I just knew deep down after a full-on couple of years leading a team through lockdown that I needed to try something else. I was frazzled and unable to see what the future looked like.

So, after meeting colleagues in Manchester the previous day, I decided to press the button on paid employment. I remember posting this on LinkedIn, sitting alone in a booth in the Engine Shed in Bristol, before taking a breath and returning to the shipping container where my team worked to get on with the day.

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Distinctive future for stand-out comms team

Green leaf stands out in a load of brown leaves

After nearly five great years at Social, I’ve just completed my first full week as owner of a new comms consultancy.

Social’s former South West business is now Distinctive Communications. A plucky, collaborative talented team of six who I’m proud to call colleagues is joining me on the journey.

This follows an agreement between Social and myself to sell its South West business to Distinctive. It offers a rare combination of continuity, credibility and the excitement of starting afresh. Although it’s a huge decision personally, I think it’s a massive opportunity for all colleagues involved.

The Distinctive team, at the Engine Shed in Bristol
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Change to build community trust

This post first appeared on the TCPA’s blog series about trust in the planning process. Thanks so much to them for asking me to write something.

Public trust is a powerful concept, that’s beset with fuzziness and contradiction.

We instinctively know if we trust a person, organisation or process, but can’t always clearly explain why.

Leaders universally agree that trust matters, yet don’t pay enough attention to maintaining it. Like a football referee, many don’t fully appreciate its importance until something goes wrong.

I’m sure that most planning and place-making professionals appreciate how volatile trust can be. If you’re in any doubt, here’s a reality check: the sector faces a crisis of confidence amongst the people upon whom its legitimacy depends.

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#PlaceIndex webinar catch up: engaging communities after the pandemic

Industry leaders discussed our inaugural Place Index report at a webinar organised by Social colleagues today (14 May 2021).

It was an enjoyable and fascinating discussion chaired by political journalist Geri Scott, which covered key issues raised in our recently published report. I was on the panel discussing topics including ‘levelling up’, engaging young people about the future of their areas and building trust in the development process.

My heartfelt thanks go to colleagues for organising the session and for working on the report over recent months. It’s been seen by loads of people, been well picked up in the media and was great to work on. I hope those reading it find it useful.

Thanks also to TCPA’s Fiona Howie, MOBIE’s Mark Southgate and Ahead Partnership’s Stephanie Burras CBE for joining the panel today. We had some great feedback and want to do something like this again soon. If you attended and asked questions, thank you too. I hope to see you in person at a future event before too long.

You can catch up on the webinar below. It lasts for about an hour.

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Cities need more than a ‘back to work’ campaign

One of my saddest moments from the last six months came when I left our office in Bristol for the last time before lockdown started. *

It was 19 March and news broke that all but ‘essential’ travel for work was discouraged. Full lockdown was four days away, but we decided at Social to work from home until further notice from that point. Although we were used to flexible working, vacating our offices en masse took things to a different level.

On the bus home from Bristol, my head was spinning with questions. How are our clients coping? Would any of them leave us? What would happen if they did? When would we see the office or colleagues again? After all our work over the previous two-and-a-half years to build a viable business, this felt wounding and deeply unfair. Swapping WhatsApp messages with colleagues, sitting on the top deck, I felt alone.

That week, I spoke with each member of the Bristol team and felt that while there was a chance of getting through this, we had to dig in and work for that outcome. And that’s what we did.

We’ve kept most clients and found new work. We’ve moved into new areas, helping clients engage communities, manage issues and grow. We’ve grown and created new jobs. This week, a new starter joins my team. We’ve done all of this from home, having left our office in the summer.

When I think of how I felt on the way home in March, what’s happened since feels incredible. For me, it’s been a steep learning curve. It’s been physically and emotionally draining. Above all, it’s been hard work.

This is my personal backdrop to recent stories about the emerging narrative to persuade people to get ‘back to work’ in a bid to save city centres.

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Things to hold on to after lockdown

I’m glad we’ve reached the end of April. It was relentless and stressful. It’s chipped away at my income and mental wellbeing as COVID-19 wreaked havoc.

After seven weeks, the novelty of lockdown is long gone. With the daily death toll increasing by hundreds of people, knowing that we’ll have social distancing for a few months is sobering.

Walking in High Street in Wells is a brutal reminder of COVID-19’s impact on places, which stand empty and desolate. I’m not alone in feeling that lockdown can’t end soon enough.

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