Listening to your stakeholders, or out of the loop?

Public relations has come to mean quite a few things to different people. Itโ€™s a broad, ill-defined discipline covering an array of skill-sets.

Despite this, the core principles that underpin what we do are consistent. Chief among those is one that distinguishes good work from truly fantastic results, which can put organisations at the heart of conversations that matter to them.

This is, quite simply: understand your audience.

Continue reading “Listening to your stakeholders, or out of the loop?”