Why we’re deserting supermarkets – and saving money

Tesco over-egging its profits by £250m (yes, that’s a quarter of a billion quid) rightly led to statements of shock across the media this week.

Twice the price; 5kg of spuds for £3.50
Tesco price: 5kg of spuds for £3.50

Explanations for its ‘fall from grace’ centre on issues are varied. They range from being caught in a sector-wide pincer movement between Aldi and Lidl and Waitrose, to a rise in internet shopping and the sense that shoppers have simply fallen out of love with Britain’s biggest retailer. It’s still making hundreds of millions in profit each year. But the CEO Dave Lewis probably can’t afford too many hits like this, even though his response to the outbreak of the crisis was swift and impressive.

I’ve worked as a comms person for Tesco, supporting local consultations designed to inform its planning applications for new stores. I was struck by the dedication and drive of those connected with the business; everyone bought into the vision. We’ve shopped there for years and been devotees of its Clubcard loyalty scheme, which we’ve used to ‘reward’ ourselves with meals at Pizza Express and trips to Longleat.

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