National Service spin sidesteps today’s challenges

Broken plate strewn across a floor.

Less than a generation ago, students could get a degree without accruing a lifetime of debt. Some received maintenance grants to give them the confidence to go university, often as the first members of their family to do so.

House prices were around three times average incomes, or maybe four at a push. I remember writing stories in 2003 about housing in parts of Sheffield costing more than £100,000 for the first time. Saving for a deposit was possible within a year or two.

More recently, young people could travel, work and live all over Europe.

These basics are much harder to get today, thanks to the actions of a generation of leaders who benefitted from them and compounded the interest.

Rather than understand, or even acknowledge, these challenges, the beneficiaries feed a sense that if young people stopped protesting and worked harder (like we did) all will be fine.

Worried about the climate crisis? You’re a snowflake! Need a £50,000 deposit to get on the housing ladder, on top of your £1,500 a month rent? Stop eating avocados! And so, it goes on. Statements and sponsored social ads speak to an older, home-owning group of voters but don’t get near addressing the challenges facing an entire generation.

This is the lens through which I see Rishi Sunak’s weird and hurriedly compiled weekend announcement about rolling out National Service for 18-year-olds.

Whether the policy would work, and others ask questions here, here and here that I won’t repeat, is barely relevant. This is part of a pattern of behaviour from a political class that appears to prize spin above delivery.

Continue reading “National Service spin sidesteps today’s challenges”

New slogans, same old spin: Sunak’s net zero PR problem

London, United Kingdom. The Prime Minister Rishi Sunak holds a 'Net Zero' press conference in Downing Street. Picture by Simon Walker / No 10 Downing Street

Criticising sloganeering, with a campaign slogan strewn across a podium and a screen on the wall.

Lamenting ‘government by headline’ while sharing several social media posts designed to drive (no pun) the net zero narrative.

Decrying how politics is done as political aides feed MPs attack lines in readiness for battle with opponents.

As a comms professional, these inconsistencies stuck after the substance of Prime Minister Rishi Sunak’s net zero speech sank in.

The way politics is done today – short term, obsessed with headlines, shrouded in spin – fails the country, he said. Who, honestly, would disagree with that?

Therein lies the problem, because it made what followed Mr Sunak’s opening remarks a travesty. In setting a dividing line for Labour ahead of the general election, he can’t credibly claim to be thinking long-term at all.

More than ever, it demonstrated that the old way of communicating is alive and kicking. Labour posted a mock-up of Sunak in Liz Truss’ pocket, but hasn’t charged into battle.  

We are already seeing that the facts around the impact of these policies get lost in the noise. Few people seem persuaded as advocates and opponents double down on their views.   

Far from bringing in a new approach to politics, I fear we can expect more of this in the coming months.

Continue reading “New slogans, same old spin: Sunak’s net zero PR problem”

Five points on place from #Budget21 and #SpendingReview

Chancellor's red box

Setting out a path to growth, or repairing the damage caused by austerity?

Personal and political perspectives will doubtless cloud views on Chancellor Rishi Sunak’s budget and spending review statements on 27 October.

From the perspective of a communicator and director of a small business based outside London, the statement felt like a pitch from a man in control of the narrative. This is a prized asset for government set pieces. And it’s why officials trail key measures – around Net Zero, infrastructure, transport and skills – so heavily in advance.

These measures coalesce under a plan for growth, building on the Prime Minister’s claims that the country must move towards a model of higher wages and productivity. With growth anticipated to reach 6.5% next year, there is cause for optimism from this most spendthrift and statist of small-state Conservative chancellors.

Even if there were few surprises, there remains plenty to make sense of. How many of the commitments are new money? How can we access the funding? Do we know yet what ‘levelling up’ looks like? The third question is a touch optimistic, I know. People will make up their own minds on that one.

For those interested in place-making and development, here are some of the snippets of interest we took from the announcement.

Continue reading “Five points on place from #Budget21 and #SpendingReview”