I went to a CIPR event in Bristol tonight which covered topics including issues management, PR in the third sector and (yes) the fragmentation of media and the audiences who consume it.

That’s a lot of ground to cover in less than two hours (although, in fairness, the event was badged as ‘a taste of public relations’). It was one of those sessions that can induce a feeling of unease about the range of tools there are to master, and how little one actually knows about any of them.

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