Ben Lowndes #viewsoncomms

A perspective on PR, development and life in the South West

Tag Archives: National Housing Federation

Owning our future: why dropping jargon matters

My blog on jargon in UK housing generated a great response and was my most popular post of last year.

I’ve not had time until recently to follow through on my promise to turn the feedback into an online resource. Today’s Twitter discussions about the importance of having a shared narrative and housing ‘owning our future’ (or #OOF) makes this a timely post.

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How we helped tell a housing success story

“I’m delighted with the new development that’s being built in xxx. It’s a huge success story which local people and partners can be proud of.”

How many times have you read – or written if you’re a comms person – something like that and really taken it in? Like ‘transformation’ or ‘ground-breaking’, such words can be used so often that they start to mean very little.*

Then there are projects like Cranbrook in Devon, where slogans don’t do justice to what’s happening on the ground. Based on the fringes of Exeter, when complete it will include around 6,000 homes, schools, a town centre and a host of other amenities and jobs.

After more than 20 years in gestation, building work started in 2011, and now more than 800 homes are lived in and the primary school which opened in 2012 has more than 300 kids. That this has happened in the face of the downturn is remarkable, and every time I visit I’m amazed at the progress being made.

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So many budget bloggers, so little reading time

Here are some of the budget-related blogs I have read this week. None are intended to reflect my viewpoint, but all are relevant to my area of work in some way. I have always enjoyed the run up and reaction to budget day: miles of newsprint and days of airtime are devoted to the subject, with very different results. Sometimes the same expert can convey different messages between one media outlet and another. Blogging, Twitter and round-the-clock instant reaction can crate the sense of a country transfixed by the budget, although I am not sure that the noise it creates is necessarily a measure of interest.

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Creative Business News

News, views and opinion from the UK's most creative region

FragmeNTs

from the National Trust archaeology team in the Stonehenge & Avebury World Heritage Site

bristoljames.com

a blog about adapting to the digital age

Colin Wiles

Commentary on current housing and planning issues

4,000 bricks

A place for housing, communications and political debate

AdeCapon's Blog

All things digital, marketing, football and happenings

John Wade

Joining up the planks

Simon Rogers

Data journalism and other curiosities

David Higgerson

Journalism, online, random thinking

Connecting Social Care and Social Media

Sharing resources to promote the use of Social Media in Social Care

John Popham's Random Musings

"Just trying to matter"

nick atkin

A collection of random views on housing, technology & running

Guido Fawkes

Parliamentary plots and conspiracy

Council Homes Chat

Busting myths about Council Housing by providing a platform for people's stories/experiences #CouncilHomesChat #SocialHousing

Hel Reynolds - creative comms and marketing training

Think like a creative, plan like a strategist

TessaCoombes

Policy Politics Place

Heritage Calling

A Historic England Blog

Housing Comms

A platform to share all things housing comms related

Ben Black's Blog

Simple stories about communications. My ideas, tips and thoughts

Government Digital Service

Putting the public first in delivering digital public services

bromcomms

The communications team behind Bromford

Dan Slee

Social media, PR and digital communications in the public sector from the co-founder of comms2point0

Paul Taylor

Social Innovation. Customer Experience. Service Design

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