Why the public shouldn’t hate ‘comms’: an open letter to Matthew Parris

Matthew Parris wrote on Saturday that people ‘hate comms’ for its slickness and vacuuity. This is my response to his comment.

Dear Matthew,

I enjoy your writing about politics, and the Conservative party you represented in Parliament during less febrile times.

Your analysis about the lack of new ideas in British politics today strikes a chord with me. I also share your despair at how this is playing out in the turgid Tory leadership contest.

You were right to warn on Saturday that the party is heading towards the abyss as things stand.

I was also struck by your comment about the comms profession’s supposed role in the campaigns, when saying:

“[Rishi Sunak] has fallen prey to the vultures of what we now call “comms” — professional communications advisers. A breed with a blind spot when it comes to the one truth about comms that matters: that the 21st-century British public hate comms, spot it a mile off, and walk away.”

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