Promoting the ‘value’ of development has been a standard approach for major projects for many years.
Statistics about investment, jobs and training opportunities are often used to generate headlines and online buzz.
After supporting projects for more than 15 years, I’ve seen how this can influence opinions towards a project when presented well. When set out using technical terms like ‘Gross Value Added (GVA) per capita’, it misses the mark, however.
But I’m getting the sense that its impact is on the wane, in the face of rising scepticism and changing views around what ‘value’ means.Continue reading “Why social value must be at the heart of our places”