Distinctive future for stand-out comms team

Green leaf stands out in a load of brown leaves

After nearly five great years at Social, I’ve just completed my first full week as owner of a new comms consultancy.

Social’s former South West business is now Distinctive Communications. A plucky, collaborative talented team of six who I’m proud to call colleagues is joining me on the journey.

This follows an agreement between Social and myself to sell its South West business to Distinctive. It offers a rare combination of continuity, credibility and the excitement of starting afresh. Although it’s a huge decision personally, I think it’s a massive opportunity for all colleagues involved.

The Distinctive team, at the Engine Shed in Bristol
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Focusing on what matters (and avoiding what doesn’t) in 2020

As things return to normal after Christmas, I’ve thought a lot about what 2020 will be like for myself and those close to me.

It’s my 45th year, which makes me officially middle aged and will soon see me enter a different age drop down category in online surveys. It’s a big one for me personally and professionally. I feel grateful to start it in good health, with a happy family and a brilliant role as director at Social’s South West office.

The last decade has brought huge changes – political, social, technological – which confounded many predictions and upended the status quo. We started it as a family in Manchester before moving to the South West in 2010 and making a new life here. Through all of that, the most important and constant factor for me was the people: family, friends and colleagues, some of whom I worked with in 2010. They helped make 2019 a year to remember.

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No predictions, just 3 hopes for 2016

If you’ve read any posts, columns and opinions about 2015, it would be easy to think that last year was a bad one.

People of Columnia have a negative tendency, but it seems that there’s plenty to trouble us. Terrorism, austerity, economic under-performance, migration, Europe and runaway house prices all point to a bad year.

I’ve also had many conversations about ‘leadership failure’ over many of these issues. It seems that people have had enough of being soft-soaped. This was demonstrated in Jeremy Corbyn’s extraordinary victory over the ‘Westminster elite’ in the Labour leadership campaign. It was also expressed in nastier ways through trolling and threats dealt out on social media.

Opinion formers have an appetite for predictions at this time of year. After so many people called the big events wrong in 2015, it’s daft to attempt it for the coming year.

I want to be optimistic and set out some hopes for 2016. Some relate to national issues, others are more local and there’s a personal one too. All are important to me and, if they happen, it should be a good year.

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