Culture and comms matter now, more than ever

It’s hard to believe that I was with clients at Cheltenham Racecourse just over a week ago.

The government moved into the ‘delay’ phase of its response to the outbreak while I was there. It felt strange being at a major sporting event whilst following what was happening elsewhere. What’s followed since has been head-spinning. How we live, work, communicate and travel have all changed, suddenly and without warning.

New phrases – COVID-19, self-isolate, social distancing – have entered the lexicon. Words like ‘unprecedented’ and ‘lockdown’ are everywhere. No other story has been in the news for the last 10 days.

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