This week marks the start of a new financial year for us at Social, and my first as managing director of our South West division. I enter it with mixed emotions.
On the upside, I feel elated at our achievements in this most challenging of years. Our team doubled its size and turnover in 2020. We raised the bar in the quality of our work and the type of clients we’re supporting. We’ve adjusted brilliantly to enforced changes in how we work. We’ve been flexible, empathetic and innovative in supporting our clients.
While I don’t take any of this for granted, it is tempered by sadness, anger and despondency at the national response to the pandemic. As a comms person, I’ve despaired at what I’ve seen and heard about events leading up to the latest lockdown announcement.
In an attempt to set this out in coherently, I’ve split this post into two sections: three things I’d change about the government’s handling of this crisis and three things I will do myself. It’s not intended as a plan; it’s more a way to collate my thoughts and feelings to help me to look ahead with clarity.Continue reading “Three points for government comms – and three for me – during lockdown”