“The profession is polarising between those practitioners that are cracking on and using new forms of media to engage publics in two-way dialogue and those that continue to spam journalists with press releases.

“The former have a great future in the business. The latter will be out of job within a generation.”

Stephen Waddington (@wadds) on the future of PR.

After thousands of discussions, the West of England’s #WEbuildourfuture consultation ended yesterday (Friday 29 January).

This was an important and challenging conversation about housing and transport for the area’s four local authorities. Where 85,000 new homes should go and how transport should work are complex and thorny issues, with many differing and competing opinions. The last three months have seen the councils engage in genuine and thought-provoking exchanges. I hope it demonstrates the good practice Steven Waddington refers to in his quote above.