
I blogged recently about a publisher I’d blacklisted for its dubious ad-selling, amongst other things. It was the first time I’d done this since moving to Bristol a couple of years ago.
Just like the proverbial buses which nobody sees until another one has just arrived, a different company has given me reason to repeat the act this week.
The offending firm has approached me unsuccessfully in the past with offers to publish ‘free editorial’ in return for allowing them to contact partners and pressure them to support this with advertising.
It’s a mystery to me why anyone in the sector supports this activity, which is often produced to such a poor quality that it is barely credible. Housing has a great story to tell, and better publications understand this and will help us to do so without charging for it.
After making this point a few times, I thought they had got the message.
Continue reading “How (not) to win customers (and get blacklisted)”



