Ben Lowndes #viewsoncomms

A perspective on PR, development and life in the South West

Transport campaign toasts success

I was really pleased to see the West of England named today as one of a handful of areas to benefit from government funding to encourage increased use of electric cars on our streets.

Colleagues were among this morning’s gathering to welcome Transport Minister Andrew Jones’ announcement of £7.5m to fund more local charging points.

It was especially satisfying because we supported this bid with an excellent campaign which demonstrated strong public appetite in the West of England for government investment in infrastructure for plug-in cars.

Partners who made the bid had agreed that proving this public backing was an essential part of making the case for funding, and we had three months to generate something tangible in this area.

Here are some of the things we did in that time which helped the bid team demonstrate strong support.

  • Coordinated four speaking opportunities which engaged hundreds of business leaders about the bid.
  • Organised an event at Bristol & Bath Science Park which was attended by more than 50 businesses and local leaders to encourage them to back the bid with pledges of support. People were able to take some amazing Nissan, Tesla and BMW cars for a spin after the event, which provided picture opportunities for the media on the day.
  • Using case studies of local businesses and a media call on the day of the event, we generated strong coverage online in print and broadcast during the campaign.
  • A mini Twitter campaign saw the #ultralowwest hashtag shared more than 120 times at around the time of the Science Park event.
  • This activity helped generate online pledges of support from dozens of local employers, who together made a combined commitment to provide investment for around 100 plug-in vehicles to be provided locally.

We thoroughly being involved in this campaign, which was a great example of how working with interested parties and well thought out planning can bring results. I learned a fair bit about electric vehicles too, and hope they catch on in Bristol as a result of the investment announced today.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s

Creative Business News

News, views and opinion from the UK's most creative region

FragmeNTs

from the National Trust archaeology team in the Stonehenge & Avebury World Heritage Site

bristoljames.com

a blog about adapting to the digital age

Colin Wiles

Commentary on current housing and planning issues

4,000 bricks

A place for housing, communications and political debate

AdeCapon's Blog

All things digital, marketing, football and happenings

John Wade

Joining up the planks

Simon Rogers

Data journalism and other curiosities

David Higgerson

Journalism, online, random thinking

Connecting Social Care and Social Media

Sharing resources to promote the use of Social Media in Social Care

John Popham's Random Musings

"Just trying to matter"

nick atkin

A collection of random views on housing, technology & running

Guido Fawkes

Parliamentary plots and conspiracy

A Sense of Place

Ronnie Hughes

Council Homes Chat

Busting myths about Council Housing by providing a platform for people's stories/experiences #CouncilHomesChat #SocialHousing

social for the people

Social media training and advice

TessaCoombes

Policy Politics Place

Heritage Calling

A Historic England Blog

Housing Comms

A platform to share all things housing comms related

Ben Black's Blog

Simple stories about communications. My ideas, tips and thoughts

Government Digital Service

Putting the public first in delivering digital public services

bromcomms

The communications team behind Bromford

Dan Slee

Social media, PR and digital communications in the public sector from the co-founder of comms2point0

Paul Taylor

Social Innovation. Customer Experience. Service Design

%d bloggers like this: