PR lessons for English football after FIFA debacle

You don’t need to be a football fanatic (or a PR person) to see that the sport’s global governing body has been in the eye of a storm of late.

FIFA and its beleaguered President Sepp Blatter has adorned newspapers’ front and back pages, led the news bulletins and been the subject of an outpouring of online posts that have lasted for weeks.

In the UK and across Europe, the headlines have been overwhelmingly bad. Leading voices have wasted no time in putting the boot in after Blatter eventually announced his resignation in the face of mounting and sustained pressure.

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Work goes on after World Cup woes

Maybe we can win it instead?

If the media rage is to be believed today, our hopes of rebuilding the economy (and possibly win a football tournament) are up in smoke thanks to FIFA’s decision to award the 2018 World Cup to Russia.

There’s no doubt that hosting the tournament would have delivered a huge economic boost to England and the South West, where Bristol and Plymouth were candidate host cities.

Regional media in both cities dutifully voiced civic leaders’ disappointment at the result, whose hopes for a share of the spoils from the world’s biggest spectator event were dashed.

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