Why engagement needs to change

A well-used phrase of mine – which bewilders my kids – is: if a tree falls in a forest and no-one’s around to hear it, how do you know it’s fallen?

It’s not intended as a philosophical question. In a work context, it’s used to stress the importance of letting people know what you’re doing, rather than just doing it and expecting a response.

So, if you’re creating a website, let people know it’s there. If a council makes plans that affect people’s lives, telling them early and offering a chance to feedback should be part of that process.

Sounds obvious, doesn’t it? It is to us, and colleagues and clients work every day to engage the public on important things that affect their lives.

Looking more widely, however, there remains a gap created by complexity and exacerbated by a lack of awareness.

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Responding to the new normal: update your comms strategy in eight steps

The response to the COVID-19 outbreak has highlighted the importance of timely, good communications in the effort to keep the public informed.

As this crisis has evolved, agile comms and clear messaging have been at the heart of the government’s approach. Communications also features in many stories about things that aren’t going so well, as people struggle to get the information they need.

Bristol’s roads, 4pm on Thursday

Comms comes in for some stick. The challenge of accessing the right detail whilst coping with information overload has been huge.

But some of it is working. We are seeing information about support available for businesses come from government to local communities very quickly.

And looking outside suggests the ‘stay at home’ directive is hitting some with most people.

This was a traffic map of Bristol city centre at 4pm on Thursday, 2 April.

This picture is replicated across the country as people heed the government’s advice to stay at home, protect the NHS and save lives.

Continue reading “Responding to the new normal: update your comms strategy in eight steps”