I’ve been spending the last couple of days reading an excellent report by Westminster City Council into how it measures its communications activity.
I think the industry is good at talking about evaluation, as anyone who reads PR Week will know, but seems less certain of delivering it consistently and well. I’ve been involved in some decent campaigns, which were able to demonstrate real results (sorry, outcomes) that were directly linked to communications.
Continue reading “Measurement made doable for local authorities”
Now purdah has started in almost every area where local elections are being held, communicators can expect to deal with various queries relating to what colleagues can and can’t say during the run up to the poll in May.
The video below (courtesy of Simon Wakeman) shows Alex Aiken, Director of Communications and Strategy at Westminster City Council, outlining the key things to consider in relation to purdah over the next few weeks.
The main message that comes through is that as public bodies we are duty bound to communicate with the public about the decisions we make. This remains the case whether purdah is in place or not.