For the first time since moving to Bristol last year, I’ve blacklisted a sector publication for sloppiness. It’s a little-known mag, whose staff sometimes send me annoying emails offering to reproduce a press release ‘for free’ (wow!) if I let them contact partners and pressure them to support this with ad revenue.
This is a dodgy tactic that plays on partners’ goodwill. But it’s supported by some because they are not directly charged for the ad space. I’ve always been staggered by how attractive this approach appears to be to some in the construction industry or public sector. But, believe me, it works.