Housing is one of the big stories of the year, in terms of the impact it has on the economy and our lives. But a glance at the daily headlines reveals very little about the issues the sector faces that is new in itself, and merely seems to confirm what we already know.
Inside Housing, for example reports findings from a poll by Safestore which looks at public views on home ownership. The storage and removal company used that old PR tactic – a survey – to highlight familiar concerns (that we can’t raise the money we need to buy) and package these as a ‘finding’ that half the country won’t be able to buy a home in the future.
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