Housing is one of the big stories of the year, in terms of the impact it has on the economy and our lives. But a glance at the daily headlines reveals very little about the issues the sector faces that is new in itself, and merely seems to confirm what we already know.
Inside Housing, for example reports findings from a poll by Safestore which looks at public views on home ownership. The storage and removal company used that old PR tactic – a survey – to highlight familiar concerns (that we can’t raise the money we need to buy) and package these as a ‘finding’ that half the country won’t be able to buy a home in the future.
The publication of the housing strategy has led to some interesting headlines over the weekend, which I thought I’d share below. Notwithstanding the complexity of the issues around housing in this country, it’s interesting to see how different media treat the same information.
The Guardianplayed it straight on Friday with a piece setting out plans to use brownfield sites to deliver 450,000 new homes. It also highlighted a Government-backed mortgage scheme which would help first time buyers struggling to access finance get on the housing ladder.
The Telegraph, meanwhile, yesterday wrote of plans to double the right to buy discount offered to council house tenants, to up to 50% of the value of their home, with receipts being used to build replacements.