Insights into site search – Government Digital Service
The digital team at the Cabinet Office blogs every day about its work to bring the websites of all Government departments and their sponsor bodies under the single Gov.uk banner. It’s a huge and impressive undertaking which has seen tens of thousands of documents uploaded in recent months, including a few that relate to my work. This post talks about getting the search function right by striking the balance between those who are familiar with the former Government sites and those who have no connection with them and need to access services or information without having to dig for it. The analysis of the ‘long tail’ created by the thousands of search terms outlines the task ahead of them.
Tag: Digital by default
Can housing bridge the digital divide?
I got an insight today into the role the affordable housing sector could play in getting more people online, which is one of the aims set out in the Government’s recently launched digital strategy.
I was with comms colleagues who work for providers across the South West, talking about how digital media can be used to build stronger relationships with key stakeholders, make transactions more efficient and cost effective and convey messages to a wider, more significant audience. More than anything, social media can be used to achieve the ‘gold standard’ of two-way communications, where organisations listen and respond to what they are hearing in a way that satisfies their audiences, and ultimately supports their business.