Bottom up sweet spots for the Big Society – Matthew Taylor’s blog 
Taylor writes about examples of the commercialisation of the Big Society, where businesses get involved in activity that benefits customers. He calls this area of action ‘the sweet spot’. Others may see it as rebranded Corporate Social Responsibilty (CSR), which has been around for years and is proved to be beneficial to businesses that do it properly. Scepticism aside, this is what good business and the Big Society should be about.