Ben Lowndes #viewsoncomms

A perspective on PR, development and life in the South West

FUTURE PROOF: 40 skills you’ll need in your 2020 comms team today

This is one of the best public sector blog posts I’ve read for a while, from the ever-excellent Dan Slee.

Dan Slee

6916758251_2c7753d7fc_oSo what occupies the mind of the most successful Olympic coach Britain has ever had? You’ll find the answer surprising.

It’s not next week, the next Tour de France or who will be in the squad for Rio that occupies cycling’s Dave Brailsford. It’s what his best team will be in five years time.

“I find that once you’ve done that,” he told the BBC, “you can work backwards to work out a way to get to where you want to be.”

It chimed with something I’ve often reflected on for some time. Just what should a comms team look like? Not the press release counting machine of history. Not either a team of ninjas on hoverboards. Communications people if they want longevity should be moving. Unlike Dave Brailsford we don’t have until 2020. For some its too late.

Your job used to be create content in a place where…

View original post 1,529 more words

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s

Creative Business News

News, views and opinion from the UK's most creative region

FragmeNTs

from the National Trust archaeology team in the Stonehenge & Avebury World Heritage Site

bristoljames.com

a blog about adapting to the digital age

Colin Wiles

Commentary on current housing and planning issues

4,000 bricks

A place for housing, communications and political debate

AdeCapon's Blog

All things digital, marketing, football and happenings

John Wade

Joining up the planks

Simon Rogers

Data journalism and other curiosities

David Higgerson

Journalism, online, random thinking

Connecting Social Care and Social Media

Sharing resources to promote the use of Social Media in Social Care

John Popham's Random Musings

"Just trying to matter"

nick atkin

A collection of random views on housing, technology & running

Guido Fawkes

Parliamentary plots and conspiracy

A Sense of Place

Ronnie Hughes

Council Homes Chat

Busting myths about Council Housing by providing a platform for people's stories/experiences #CouncilHomesChat #SocialHousing

social for the people

Creative comms training and advice

TessaCoombes

Policy Politics Place

Heritage Calling

A Historic England Blog

Housing Comms

A platform to share all things housing comms related

Ben Black's Blog

Simple stories about communications. My ideas, tips and thoughts

Government Digital Service

Putting the public first in delivering digital public services

bromcomms

The communications team behind Bromford

Dan Slee

Social media, PR and digital communications in the public sector from the co-founder of comms2point0

Paul Taylor

Social Innovation. Customer Experience. Service Design

%d bloggers like this: