How to fix council news – Adrian Short
Council comms teams are not the only group who should read this well-reasoned, and quite scathing, critique of news sections on websites. His points about the packaging of press releases as ‘news’ (guilty!), bad use of quotes and a focus on subjects that don’t interest ordinary people apply to many more sectors than just local authorities. Some councils are also doing some good work in this area. Anyone who wants a bit more on this subject could also try Short’s 12 commandments for council news.