The anatomy of a perfect landing page – Formstack.com
This post contains an ‘at a glance’ breakdown of the elements of a decent website landing page. People who’ve worked in newspapers or magazines will be familiar with many of the prompts here, making one of the most helpful aspects of this piece confirmation that setting out online content will not be alien to those who are more used to traditional media. Glad to say the last couple of sites I’ve worked on contain (most of) these key features.