What’s in a number? Why 1m Facebook Likes isn’t enough – Chinwag
This is a great post by Simon Caine about Facebook and how some corporates still don’t ‘get’ social media and why it’s worth using (or not). He writes about how a recent brief from a major brand to secure 1m ‘likes’ led him to the conclusion that such an objective is virtually impossible for UK-based organisations, and pretty pointless in any case. This highlights a key point about social media for me: talking about numbers of ‘followers’, ‘likes’ and other such stats are impressive, but they do not tell the full story of what it can actually do for a company or brand or why it matters. That requires a bit more insight, and a whole lot of effort to fully grasp.