Another view of how ‘churnalism’ works

Heather Yaxley makes some key points about the Media Standards Trust’s ‘churnalism’ website in the post below, which I blogged about earlier in the week. It’s an inteligent viewpoint on a multi-faceted issue.

Churnalism is not PR’s fault According to the Guardian, “PR has taken over the media” based on the launch of the website, (created by charity the Media Standards Trust) which reveals the extent to which certain national online news is derived direct from press releases. There’s a rather muddled premise here with the confusion of several different points. Firstly, there’s the assertion that it is easy to get ‘faux stories’ into the mainstream media – examples b … Read More

via Heather Yaxley – Greenbanana views of public relations and more