The CIPR has had some valid things to say this week about the ‘Big Society’ and the role communications could play in enhancing the public’s understanding of this idea.
The institute’s CEO Jane Wilson has blogged about the subject, arguing that local communicators and leaders are better placed to build support for the Big Society than Government.
This debate continued on CIPRTV, which looked at (amongst other things) communications challenges posed by the perceived connection between the Big Society and public sector cuts. Members were invited to join the debate on Twitter and were emailed by Wilson before the debate started.
This is below and worth a look for anyone with an interest in the issue.
A series of workshops and debates are planned on the issue, and a couple of member colleagues are supporting this activity by writing some blog content.
Coming just before today’s difficult coverage for the Big Society, it’s a timely debate from the institute and one that members should get stuck into. The Big Society would benefit from their input.
It will take time for people to understand the Big Society, ideology and cultural change usually does.
I think you’re right Victoria – but having support from those who are delivering it on the ground won’t be done without it. I hope it succeeds.