Links I like 11.01.30

George Eustice: The dilemma for Coulson’s heir – PR Week
David Cameron’s former press secretary and Camborne and Redruth MP George Eustice gives his take on the Government’s communications challenge in the wake of Andy Coulson’s resignation. He makes the point (which I agree with) that there is a difference between managing the press and obsessing over how they are going to cover the Government’s policies.

John Shewell: Public sector comms needs to make the case for change – PR Week online
Brighton and Hove City Council head of comms John Shewell outlines eight key steps public sector teams should take to deal with the changes local authorities are having to make. His suggestions include unifying public sector communications teams, making greater use of social media and using the function to generate income.

He says: “The message boils down to two key themes: cut or innovate. Frankly, the more people shout about the cuts, the easier it should be to explain the reasons to innovate. As the old saying goes: if we do not change, we die!”

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